Can Web Seals Work Wonders for Small E-Vendors in the Online Trading Environment? A Theoretical Approach
نویسندگان
چکیده
Trust.is.a.major.issue.in.e-markets..It.is.an.even.more.prominent.issue.when.online.shoppers.trade.with. small,.less-established.e-vendors..Empirical.studies.on.Web.seals.show.that.small.e-vendors.could.promote.consumers’.trust.and.increase.Web.sales.by.displaying.Web.seals.of.approval..This.article.takes. a.theoretical.approach.to.examine.online.trading.when.seals.are.used.in.e-markets..We.establish.an. online.shopper’s.decision-making.model.to.reveal.the.online.shopper’s.decision-making.criteria..Criteria. include.when.to.trade.with.a.well-established.e-vendor.and.when.to.trade.with.a.small,.less-established. e-vendor,.with.or.without.a.Web.seal..Based.on.our.analysis.of.the.research.results,.we.reveal.the.price. effect,.the.seal.effect,.the.reputation.effect,.and.their.impact.on.a.shopper’s.decision-making.process.. Meanwhile,.a.social.welfare.analysis.is.conducted.to.further.demonstrate.the.positive.impact.of.Web. seals.on.small,.less-established.e-vendors..
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عنوان ژورنال:
- IJEBR
دوره 4 شماره
صفحات -
تاریخ انتشار 2008